What You Need To Know About Product-Market Fit


The number one cause for new venture failure is the building and launching of things that customers do not want.  The second reason why many start-ups fail is that they eventually run out of money.  Product-market fit can help you avoid both of these scenarios. Companies that can say that they have achieved product-market fit are those that are in markets with a high number of customers, selling products that are in demand. A good market means not only high numbers but also high growth capabilities.  


You can measure your business’ product-market fit in several ways. If you do not feel as though you have product-market then the chances that you do not are high.  Pages per visit, bounce rate, returning visitors, and time on site are some of the most commonly used product-market fit measuring techniques. You have achieved product-market fit only if these techniques give you a value that is above the industry average.  Your clients can also help you measure product-market fit by doing surveys.  You know you have product-market fit if, after the issuance of surveys, you find that forty percent or more of your clients would be sad if your products and services were no longer accessible. If you have a positive net promoter score, then you have achieved product-market fit.  You are safe if your net promoter score is positive since this shows that your clients are willing to recommend your products and services to their families and friends. 


Companies with product-market fit are different from those without in several ways.  If you have money that is piling up by the day, then you most likely have product-market fit. Another indication of product-market fit is the increasing need for more customer support staff. If you get continuous orders for your products, then you most probably have product-market fit. 


There are several ways with which a company can get product-market fit.  You need to start by identifying your target consumers.  You need to divide the market into segments for you to identify your target market.  For your product team to come up with a product that is appealing to your target customers, you have to be in a position to describe their personas, which is why market segmentation is vital. After segmentation, you have to identify the most crucial customer needs and work on trying to satisfy them. 


Next, find out what your competitors are doing, and come up with fresh ideas to get customers excited about your products. Concentrate on the basic features that give your product value when starting, you will have time for improvements in the future. Click on this link to learn more: https://www.huffpost.com/entry/creating-a-marketing-plan-that-works_b_59a0ec0de4b0d0ef9f1c13fc.

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